![]() After spending hours researching this issue now and calling over 15 local dealerships, I can say with absolute certainty now that these dealership mark up fees are not standard, and the first 5+ Honda dealerships that I called on the mainland stated that they do not add dealership mark up fees either. It's unfortunate that Honda Windward takes advantage of the fact that many customers are military and not local to Hawaii, and have never even heard of these arbitrary dealership mark up fees that Honda Windward claims are standard here. That said, they are refusing to work with us on the unjustifiable $3,487 dealership mark up fee that they added without disclosing to us at the time of reserving the vehicle, and we also will now be losing the $1000 they asked us to put down to reserve one of the Odysseys.Īt this point, we have reached out to the Los Angeles Honda dealership, who does not add dealership mark up fees to make a higher profit for themselves, and it's actually cheaper for us to buy from them and have it shipped to us versus buying it locally from Honda Windward with their $3487 dealership mark up fee that they add to personally profit more per sale, just because they can. ![]() We've called other Honda dealerships and they said straight forward that they do not add dealership mark up fees, nor do dealerships have to and if they do add them, it's entirely up to them to add or remove them because it's only added as an extra profit for themselves. They claimed all dealerships add mark up fees now, however this is false. ![]() But paying $3,487 over the fair market value of the vehicle with no added value to the vehicle is not fair to push onto customers just because they can, and want to personally make more on the sale for themselves. We aren't asking for any over the top special discounts, or even expecting anything under MSRP in today's car market. They specifically told me that we could always select a different vehicle and receive the same deal, as long as it was a vehicle through their specific dealership. It is incredibly predatory to fail to mention this dealership mark up fee when pushing customers on the spot to put money down on a vehicle to reserve it.Īdditionally, they reserved the wrong vehicle for us, and told us now that we could no longer get the extra $1000 off. There is no added value to the vehicle to be marking it up $3,487. This dealership mark up fee is simply for the dealership to make a higher profit on the car, outside of what they are already profiting from selling it at MSRP. Once I finally was sent a price breakdown, I then saw that they added a $3,487 dealership mark up fee. I asked multiple times for a full price break down, and didn't receive one for weeks. They said they would also give us an extra $1000 off for reserving a vehicle that same day as an added bonus. We were asked to put $1000 down to hold the vehicle that we wanted since they were, as they claimed, flying off the lot and always out of stock. Some vehicles may have dealer installed options that are not included in the price.Located in Kaneohe, HI / 8 miles away from Honolulu, HIĪfter having been extremely excited to purchase a Honda Odyssey, we are left incredibly disappointed with the predatory sales behavior at Honda Windward. All information pertaining to these vehicles should be independently verified through the dealer. Pricing, Options, Color and other data pertaining to these vehicles are provided for example only. These vehicles show consumers sample vehicles that may be available. ![]() Virtual Inventory, Available Configurations and In-Transit inventory contains vehicles that have not actually been manufactured. Department of Transportations New Car Assessment Program (Model tested with standard side airbags (SAB). Government 5-Star Safety Ratings are part of the U.S. Power 2022 award information, visit /awards. ALG 36-month residual value forecast for 2022 mainstream models. Your MPGe/MPG and driving range will vary depending on driving conditions, how you drive and maintain your vehicle, battery-pack age/condition and other factors.īased on the J.D. Hybrid Models - Ratings determined by EPA. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors. DCH Paramus Honda Virtual Showroom 360 ViewĢ022 Models - Based on 2022 EPA mileage ratings. ![]()
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